As a small business consultant, I am often approached by people who have an idea for a business and want my thoughts on if it is a good idea or not. I find that I give those people the same advice almost regardless of what their idea is or who they are. In a nutshell I tell them "I'm sure your idea is fine. The questions you should be asking yourself is how will you make your business successful and are you the person to do it?"
So, let's break down that bit of advice into its component parts. There are three: Your idea, your strategy, and you.
So, let's break down that bit of advice into its component parts. There are three: Your idea, your strategy, and you.
