Saturday, May 28, 2011

How to Find a Good Business Idea For Your Home Business

Starting your own home business is an exciting opportunity for learning new things, developing new personal skills and becoming independent. You will be your own boss and it's you who will benefit from the hard work instead of letting someone else profit from your talents, as opposed to when working as an employee.

But as exciting as it may sound, it also carries a lot of risks. The first real challenge knocks at the door when you have to choose the basic idea your business will operate on. Finding the right business idea is not an easy task. There are thousands of successful home business ideas but what works for other people might not necessarily work for you. Here are a couple of methods that will help you choose a good business idea that suits your skills and interests, and also the needs of the market you will operate in.

1. Business ideas related to your hobbies and skills:

This is the most common type of home businesses. You have a special interest, a hobby that you pursue and you decide to profit from it financially. When you choose to spend your time with something that you are passionate about, work doesn't feel as work at all. However, you should keep in mind that you are building a business and you might have to make compromises, that you probably wouldn't be willing to do if you were simply pursuing this hobby as a past time activity.

Another source for home business ideas is your previous work experience, your expertise in a specific field. For example, tax advisors, marketing consultants tend to decide to start their own company and give their advice to paying clients instead of working for a multinational company any longer. To find the right business idea, write a list of your skills, abilities, past experiences. Analyze your strengths and weaknesses. After you are done with it match the results with a corresponding business idea.

2. Applying business ideas that are already successful:

Another way of finding a good home business idea is to copy an already successful business model. Make a list of tested and profitable business ideas and apply them. You can even make small changes to the core idea and make it unique. For example, when online dating services started to boom on the internet, some entrepreneurs realised that there is an open niche for seniors in the matchmaking business. Now, there are a number of highly successful online dating sites that target specifically a senior audience. This example shows you how to approach a good business idea and modify it to tap into unserved niches. How can you find such niches? Go to message boards and read what people complain about, what problems they seek solutions for. Then create a solution. People will be happy to pay for it.

3. Joining a franchise business:

A franchise business is a partnership between a franchisor who licenses trademarks and a tested system of doing business, and a franchisee who pays a fee to the franchisor for adopting the business model. Training and often promotional material is provided by the franchisor. It has many advantages, one of them being the limitations of risks. As it is an already operating and proven system it's harder to fail as opposed to when building a completely new business. The biggest drawback of a franchise business is the lack of control. A franchisee must follow the business model and has little space for being creative. A franchise business can also be very expensive to start.

4. Buying an already operating home business:

The classifieds pages of local newspapers are full of advertisements about small businesses that are for sale. When you buy an already operating business you often buy a market, as well. Such businesses have built up their customer base and have established a grounded relationship to suppliers. If you plan to operate an online business, but instead of creating your own, you would rather buy an existing one, the internet offers many places where you can bid for existing websites and online businesses. This way you don't have to spend fortunes on advertising to get traffic, for example. Sites that have a huge subscriber list to their newsletter are even more lucrative to potential buyers.

These are a few methods to find a good home business idea. The most important step before developing your business idea any further is to make a market analyses. Because no matter how brilliant your idea might be, if there is no market for it, you won't make any money. If the analyses shows that there is a market for your business idea, then you can develop the idea, refine it and start to write a business plan which will be your map to achieving business success.

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